Al Ansari Rebranding Event 2023
At Al Ansari, we have always believed that change is the only constant and adaptability is the only way to sustainable growth.
Al Ansari: Embracing Change and Sustainable Growth
At Al Ansari, we believe that change is constant, and adaptability is the key to sustainable growth. With renewed vigour and enthusiasm, we are embarking on a new journey to take Al Ansari to new heights.
Founded in 1975 to address the infrastructure needs of Oman, Al Ansari has played a vital role in the development and enhancement of the country's infrastructure. Today, we operate successfully in Oman, GCC, and India, with a vision to inspire human values and enhance business performance.
A New Brand Avatar
Our new brand avatar is a revitalized version of our original values and a tribute to the country where we expanded and flourished. The new logo features the colours red and blue, each with a special significance.
The colour red represents the majestic mountain ranges of Oman, especially the Jebel Akhdar and the Western Hajar mountains. Mountains teach us perseverance, positive attitude, hard work, patience, and reacting positively to adverse situations.
The colour blue represents both the sky and the sea of Oman and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue is also the colour of technology, efficiency, and communication and represents faith, trust, loyalty, and sincerity - values that we live by at Al Ansari.
Simplified Logo
The new logo features two simplified shapes derived from the two "A's" in our previous logo. The two "A's" indicated that we are an A-grade company, for our clients and employees equally.
With young and dynamic leaders at the helm, we are excited about the future and committed to delivering the best outcomes for our clients and communities.
Blog Titles:
- Al Ansari: Adapting to Change for Sustainable Growth
- Discovering the New Al Ansari Brand Avatar
- The Meaning Behind Al Ansari's New Logo
- Al Ansari: Our Commitment to Human Values and Business Performance
- Meet the Young and Dynamic Leaders of Al Ansari
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